Step 1: Make Sure It Works Smoothly
As our publisher claims, ‘it is not possible to do something good with little investment.’ So, you need to make sure the website has high-quality servers and other technical equipment that will help it work smoothly, no matter the traffic volume.
This is especially important if your site serves plenty of visitors during the day. Overall, our publisher thinks you need to pay really much attention to this tech side:
– The ideal would be to listen to the customer. There are large sites that can be monetized, but because they are not given enough attention, their owners may give up and miss an opportunity to monetize.
Step 2: Drive Traffic
Like most publishers, this partner cares a lot about SEO — and that’s actually his key to stable, high-quality traffic.
– The main thing is SEO and your ranking on Google. We measure the result of our SEO optimization by positions in the search.
Step 3: Monetize It!
As you can see, our publisher’s site is a perfect match for Popunder ads. As it generates more profit than the other formats, the partner picked it as the main monetization option.
However, you can also try other formats: sports site visitors are used to most types of ads, and – most likely – won’t mind them.
Step 4: Scale your profit
Sports sites are famous for their big traffic spikes during major games, such as the FIFA finals or some popular local matchups. Many publishers try to get the most out of such a traffic boost.
For example, they create some special content or show ads more often than usual. We shared some tips on that in this post:
How does our partner do it?
– When a traffic spike happens, you always have to increase the server capacity to attract more visitors to the website. However, placing more advertising will only work if you are at the top.
As you can see, SEO and the technical side are again the keys to success. But, you can still experiment with ad frequency anyway. Here is our traditional tip for big sporting events:
- Use the combo of Popunders + Vignette Banners
- Or, this one: Popunders + In-Page-Push ads
- Alternatively, schedule 3-5 Popunders each 30 minutes during big traffic spikes
To Sum Up
So, how can you make $5,000 with a fan website? Here are the main takeaways from our partner:
- It requires investment in a high-quality website ready for traffic spikes
- It needs a good SEO strategy
- It might also rely on a little luck…
- And Monetag as a monetization platform.